Streaming Hits New Record Share Of TV Viewing, Powered By Christmas NFL Games, Nielsen Says
Streaming hit a new record in December, accounting for 47.5% of all TV viewing, according to the latest edition of Nielsen’s monthly Gauge report. Three NFL games on Christmas Day contributed to the surge, drawing a collective 55.1 billion viewing minutes for three games available only on Netflix and Amazon Prime Video. The record eclipsed […]
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