UBS to offer bitcoin and ether to wealthy clients increasingly demanding access

Jan 24, 2026 - 07:00
UBS to offer bitcoin and ether to wealthy clients increasingly demanding access
UBS (UBS), with $6.6 trillion in assets under management (AUM), plans to start allowing select private clients to buy bitcoin and ether, Bloomberg reported on Friday, citing people familiar with the matter. The decision to start offering crypto services, according to the story, stems from a growing demand from its wealthy clients. “As part of...

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