Switzerland’s Largest Bank Joins the Mass-Market Pivot to Crypto in 2026
UBS started direct Bitcoin (BTC) and Ethereum (ETH) trading for select private banking clients in January 2026. The move places Swiss banks’ crypto adoption firmly in the mass market. The bank joins Zürcher Kantonalbank and PostFinance, whose 2024 launches gave crypto access to over 2.5 million Swiss accounts. Switzerland now hosts about 20 banks offering...
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