Snapchat’s Parent Company Launches $2,000 AR Glasses, But Stockholders Didn’t Like It

Jun 17, 2026 - 22:00
Snapchat’s Parent Company Launches $2,000 AR Glasses, But Stockholders Didn’t Like It
Snap (SNAP) stock fell 9.72% to $5.16 on Tuesday after CEO Evan Spiegel unveiled the company’s first commercial augmented reality glasses, priced at $2,195 per unit. The announcement came at the Augmented World Expo (AWE) 2026 in California. Snap opened preorders the same day, requiring a $200 refundable deposit. Initial shipments will reach the US,...

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