Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting
Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES. The two companies had already been working together formally since the spring of 2024. The expanded partnership is in line with a major […]
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