LPGA announces Chad Coleman as Chief Marketing Officer

The LPGA is continuing to drive forward.

It was announced on Tuesday that Chad Coleman has been named the Chief Marketing Officer beginning February 3rd and that in this new role he will oversee an enormous amount of things relative to growing the Tour.

In this role, Coleman will lead the LPGA’s global marketing, brand, communications, content, and fan-engagement strategy, with a focus on accelerating audience growth, deepening relevance with younger fans, and elevating the visibility of the LPGA’s athletes and competitions worldwide.

Coleman will report directly to LPGA Commissioner Craig Kessler and join the organization’s Executive Leadership Team.

“Chad is a proven brand builder with a rare combination of deep golf knowledge, strong industry relationships, and modern content expertise,” said LPGA Commissioner Craig Kessler. “In our conversations — whether with athletes, brands, or people he has worked with throughout his career — the feedback has been overwhelmingly clear: Chad understands how to scale platforms, tell compelling stories, and connect with fans in authentic ways, especially younger audiences. As we continue to build momentum and invest in visibility and storytelling, Chad’s experience and creative instincts will be a tremendous asset to the LPGA.”

Coleman is coming off of serving as the Chief Brand Officer at Dude Perfect most recently, and the success that they have had as a company speaks for itself. Chad helped Dude Perfect grow, specifically on a global scale, into the monster that it is today.

For what it’s worth Coleman has experience in the world of golf as well. He spent 8 years working as the Director of Social Media and Brand Partnerships at Callaway.

“The LPGA has an incredible story to tell, and I’m excited to join at a moment of real momentum, as the Tour’s growth, global relevance, and fan engagement continue to accelerate,” Coleman said. “I believe deeply in building content that resonates, travels across platforms, and meets fans where they are, especially the next generation. As a girl dad, this opportunity carries added meaning, and I’m energized to help expand the LPGA’s reach, elevate its athletes, and contribute to a brand that’s creating opportunity and inspiration on a global stage.”

Commissioner Craig Kessler has been working at an elite pace since taking over and it appears that he has no intention of slowing down.