LG Electronics Teams With Arbitrum for Blockchain-Based Ad Platform – Decrypt

Jun 12, 2026 - 11:30
LG Electronics Teams With Arbitrum for Blockchain-Based Ad Platform – Decrypt
In brief LG Electronics has developed a custom layer-2 blockchain network with Arbitrum for digital advertising operations. The platform enables automated placement, buying, selling, and management of digital ads without intermediaries. LG completed a pilot test with a Japanese advertising agency and is evaluating a potential market launch later this year. LG Electronics developed its...

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