LG Electronics, Arbitrum Launch Blockchain Ad Network

Jun 12, 2026 - 06:45
LG Electronics, Arbitrum Launch Blockchain Ad Network
South Korean tech giant LG Electronics is working with the Ethereum layer-2 network Arbitrum to build a blockchain-based advertising network aimed at serving the digital ad industry.  Arbitrum would give advertisers and publishers a shared database of ad inventory and track how customers interact with advertisements, with the company exploring how to bring the service...

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