Kelsey Plum signals Adidas move in new Anthony Edwards ad

Kelsey Plum has officially entered a new chapter, and Adidas wasted no time making it known.

The Los Angeles Sparks guard appeared in a new campaign centered around Anthony Edwards’ signature takedown sneaker, signaling her move away from Under Armour and into the Adidas family, SoleRetriever reports. The moment carries weight, especially after Plum quietly stepped away from her previous deal in recent weeks.

Adidas built the rollout around Edwards’ Believe That 1, a more accessible version of his debut signature model. The sneaker keeps performance in focus with Dreamstrike cushioning and design callbacks to the AE 1, while landing at a $100 price point for adults. The campaign leans into early-2000s mixtape culture, narrated by DJ Swamp Izzo and featuring a wave of young Adidas athletes.

Looks like Adidas may have just confirmed rumors that Kelsey Plum is signing with the Three Stripes in a new Anthony Edwards campaign

: @adidasHoops pic.twitter.com/Y2HAqcAo5c

— Complex Sneakers (@ComplexSneakers) May 4, 2026

A strategic shift for Plum and Adidas

Plum’s appearance stands out most. She spent years aligned with major brands, first with Nike, then becoming a central figure in Under Armour’s women’s basketball push. That role included exclusive player editions and consistent visibility across campaigns.

Her recent absence from Under Armour footwear raised eyebrows. She began wearing Adidas both on and off the court, and reports confirmed the split shortly after. This ad now removes any doubt.

Timing matters here. Adidas gains a proven star just as the WNBA season approaches, while Plum aligns herself with a brand pushing aggressively in basketball. With the Believe That 1 set to release on May 7, one day before tipoff, the stage is set.

If Plum debuts the model on court, it will not just mark a new deal. It will underline a shift in the women’s basketball sneaker landscape.

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