FIFA wanted Avalanche’s blockchain to help curb World Cup ticket scalping. Here’s how it’s going
Beyond new revenue opportunities, the model gives FIFA more visibility into who ultimately attends its events. In the traditional ticketing ecosystem, much of that information is controlled by secondary marketplaces. “The actual administrator of those tickets, FIFA, has no idea who the people are buying,” Carbonaro said. “That data sits with SeatGeek, StubHub, Ticketmaster, Vivid...
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