Apple price increase from memory costs: MacBook up $400, iPhone 18 next

Jun 18, 2026 - 09:00
Apple price increase from memory costs: MacBook up $400, iPhone 18 next
Tim Cook has a blunt message for Apple customers: price increases are coming, and there is nothing the company can do to stop them. The Apple price increase driven by memory chip costs is no longer a quiet internal adjustment — it is now a publicly acknowledged reality, with Cook telling The Wall Street Journal...

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